One of the questions that a reader posed was:
"As someone whose hired cold calling agencies I think a great post would be on how they can be managed. As a client I think that is the most difficult part, along with selecting a suitable agency." – Steve, May 16th.
The question is very valid and I have been planning on writing a few posts on this, so I will be starting with "selection" . I will also, in the near future, be writing "managing" and "compensating". Other suggestions or requests for writings are welcome. Please feel free to leave a comment with what you'd like to see and I can add it to my 'to write' list. If you don't want to leave a public comment, please feel free to email me (pmesritz at newdirectioninc.com).