Marketing and Sales

May 15, 2006

48 Hours with the King of Cold Calls

Filed under: Marketing — Philippe Mesritz @ 6:17 pm

As I said earlier today, cold calling is an art.   

"I wonder if you could help me out?" he asks the receptionist, opening with his favorite line.

The article quoted is over 15 years old (published in 1991), but wow — the concepts still ring true. Whether your cold calls are walk in face to face, contacting people over the phone, or getting a hold of them through the internet… attitude and getting people to help you are the two key aspects to successfully making that contact.



  1. Hi Philippe,

    Thanks for your interest and your comments on my Marketing Advisor blog. Best wishes for the development of your business – I noted you had a big change back in March.


    Stuart Ayling, BBus, GCM
    Marketing Nous Pty Ltd
    Get the Marketing Advisor newsletter and bonus Client Attraction workbook:
    Office: (07) 3806 2238 Mobile: 0407 588 468

    Comment by Stuart Ayling — May 15, 2006 @ 6:56 pm | Reply

  2. Thanks for your comment, Stuart. I appreciate the visit. March was a good month for my long term goals and I’ve been quite happy with things as they’ve developed. Things could be better, but couldn’t they always?!

    Comment by Philippe — May 16, 2006 @ 7:23 am | Reply

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