Marketing and Sales

June 12, 2006

Spreading Seeds

Filed under: General,Tips and Hints — Philippe Mesritz @ 8:06 am

One of the blogs that I have a subscription to comes up with some interesting points sometimes — His blog is called "A Forum for Rainmakers (And Soon-to-Be Rainmakers)." Its written with the people who want to make a difference in their careers in mind.

His latest post (Saturday evening) documents a story told by the class president of 2006 from MIT, as he was attending their graduation for his son. The story is about corn and how sharing impacts us all.

"There was a farmer who grew corn. Every year his county held a contest to determine which farmer grew the best corn. Every year he won. Year after year this farmer grew the best corn in the county and he won the award. One day, a visitor noticed that this farmer gave some of his best seed to one of his neighbors. The visitor asked why he was sharing his best seed with his neighbor. Wasn't he concerned that their corn would be better than his? Wasn't he concerned that they would eventually win the contest for having the best corn in the county? The farmer explained that the winds in the county pick up the corn pollen from all of the neighboring farms and deposit it to all of the other neighbors, so some of his corn pollen ends up on his neighbors' farm and some of his neighbors' corn pollen ends up on his farm. If his neighbors' corn was very inferior and it was deposited on his award winning corn, wouldn't his own corn become less superior. By sharing his best seed with his neighbors, the pollen that was deposited on his farm was better than it would have been had he not shared and his corn wasn't degraded by the blown in pollen." (Kimberly Wu, class president of MIT, 2006 as posted by Rick Roberge).
The story felt very poignant as it made full sense to me. Working together, one has the ability to succeed in ways that one never has the ability to fathom. This is pertinent in business, in life and definitely in a sales environment. Sales needs to use a careful balance and a careful touch. This farmer was both a good neighbor (sharing his corn) and a selfish one (looking to ensure his corn wasn't degraded). Yet the net of the matter is that everyone benefited — a positive impact. Be aware that your decisions and your choices can have a lasting impact on yourself as well as those around you.

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June 8, 2006

Record Day!

Filed under: General — Philippe Mesritz @ 12:32 pm

I know this is not a huge number of people, but this blog received 40 visitors and 20 feed readers yesterday. A definite milestone. Next target is 75 and 50!

If you're a visitor, please feel free to sign up for Feedblitz or use your favorite RSS reader (https://ndmpmesritz.wordpress.com/feed/).

If you have any specific requests on what you'd like to see, please post. I will continue writing tips and thoughts as well as directing to those blogs or articles that are pertinent.

Thank you very much for reading and being part of the community.

— Philippe

June 5, 2006

Back…

Filed under: General — Philippe Mesritz @ 10:46 am

I'm back now and will resume my posting of Tips and Hints as well as general thoughts shortly. Thanks for bearing with me!

— Philippe

May 29, 2006

Reminder: Offline Time

Filed under: General — Philippe Mesritz @ 1:47 am

This is a reminder that I'll be offline from approximately May 29th to June 4th and not making any further posts to the blog until I return. Sign up with Feedblitz if you want to receive my updated postings and be notified when I return … or use your favorite RSS feed reader (https://ndmpmesritz.wordpress.com/feed).

Thanks and enjoy the week!

May 24, 2006

Layout Question

Filed under: General — Philippe Mesritz @ 11:55 am

I've been looking at a lot of different blogs and different configurations lately. I've noticed that there are two different primary writing types: One that write in a similar way that I have with a 'click here for more information' concept and one that has posts in one long block.

What I'd like to do is open it up to those people that are reading my blog to see what you'd prefer. Please feel free to chime in and I'll weigh all feedback.

Thanks for taking the time! 

May 23, 2006

Networking and LinkedIn

Filed under: General,Marketing — Philippe Mesritz @ 6:03 pm

If you're a social and professional networker, LinkedIn is a great company. Through their service (which is free for the basic member), you can connect with dozens, if not hundreds, of people through your extended network. I've also found it to be of excellent use for simply keeping up with people as they move around different jobs or change emails. In addition to this, LinkedIn has a number of Yahoo Groups, including LinkedIn Bloggers and LinkedIn Sales, that help optimize your use of the program or simply to discuss various aspects of it.

In any case, if you're a LinkedIn member, please feel free to send me an invite if you're reading this. My profile is publicly available at https://www.linkedin.com/in/pmesritz.

Its also great for Marketing — you can figure out who to talk to with a little bit of research.

May 22, 2006

Moving: May 30th – June 4th

Filed under: General — Philippe Mesritz @ 4:43 pm

I am relocating from my current city of resident, Las Vegas, NV, to a new one on May 30th. My family and I will be heading to Austin, Texas and looking to make that city our new home. Because of this long treck and the fact that my Internet access will be shutdown on the 30th here, not to be hooked up until the 2nd there, I will be mostly offline between those times. I will still be doing my best to respond to emails and will be returning phone calls, but I don't expect that there will be any blog postings until I am back on approximately the 4th — I'm hoping that Time Warner does their install on time, at least!

I'll make another post on this right before I leave to remind you, as my readers. Thanks for taking the time to read my musings.

Reader Questions

Filed under: General — Philippe Mesritz @ 7:35 am

One of the questions that a reader posed was:

"As someone whose hired cold calling agencies I think a great post would be on how they can be managed. As a client I think that is the most difficult part, along with selecting a suitable agency." – Steve, May 16th.

The question is very valid and I have been planning on writing a few posts on this, so I will be starting with "selection" . I will also, in the near future, be writing "managing" and "compensating". Other suggestions or requests for writings are welcome. Please feel free to leave a comment with what you'd like to see and I can add it to my 'to write' list. If you don't want to leave a public comment, please feel free to email me (pmesritz at newdirectioninc.com).

May 19, 2006

First Blog Mention!

Filed under: Blogs,General — Philippe Mesritz @ 5:40 pm

Certainly not a specific topic that has anything to do with this blog, but … a milestone marker none the less. I've been linked to by another blog for the first time (that I know of!). Its flattering. Thanks, Rick!

Rick's blog, The RainMaker Maker, appears to be similar in nature to mine in terms of advice for professionals. I spent a little while this afternoon reading it and suggest that you do as well if you have the time to spare.

May 11, 2006

WordPress Lag

Filed under: General — Philippe Mesritz @ 8:24 am

WordPress is having some problems with regards to lag as they are having some hardware issues. They are aware of it and working on some additional redundancy.

My apologies and thank you for your patience.

Delay Apology

Filed under: General — Philippe Mesritz @ 7:39 am

This week's posting has obviously been delayed a little bit. I must apologize for this to those that have been reading both the blog directly and the RSS feed, but my father in law has been in the hospital/ICU since last Sunday, so I haven't been paying a great deal of attention to the business side of my life.  He's doing much better now, so I can look forward and catch up on those areas that I've neglected. Thank you for your patience.

April 26, 2006

Sales Lead Insights: B2B Marketing Blog

Filed under: General — Philippe Mesritz @ 1:39 pm

Mac McIntosh, one of the leading b2b sales leads consultants in the United States, has a blog he calls "Sales Lead Insights: B2B Marketing". I've recently been introduced to his site and found it to be very interesting. There are certainly topics that could be of great use to companies and is an excellent source for tips for the b2b marketing organization on how to generate leads.

One of his more recent entries, posted at the beginning of March, is his 16 B2B advertising tips. Excellent advice for all marketing efforts.

Thanks, Mac!

April 24, 2006

Huh?

Filed under: General — Philippe Mesritz @ 10:23 pm

I read a lot of ezines and blogs … more than I probably should, so I tend to simply skim them.  One of the interesting ones that has topics that could prove to be of interest to various readers is Selling to Big Companies, by Jill Konrath (Author of a book by the same title). She posts a few times a month about how to create sales with larger companies and is certainly a worthwhile read, in my opinion.

Recently, she posted about a company named "Huh?" which is a spoof on sales and marketing organizations.  Their site, Huhcorp.com, is really amusing. Thanks to Ms. Konrath for the reference to the laugh. I hope that you find it to be as amusing as I did.

April 21, 2006

Blogger v WordPress

Filed under: General — Philippe Mesritz @ 10:03 am

Initially, this blog was setup on blogger.com since they were a company I had used many years ago and had been quite happy with. After getting the account setup and running into repeated frustration due to being unable to publish the blog onto our web host server, I threw my hands up in frustration and contacted my ISP, Internet Services Unlimited, to ask them what might be going on. While working with them, it appeared that blogger was not connecting to the server at all! I emailed blogger's support and posted on their web forums for assistance. Neither venue offered much assistance — I didn't receive a single response to either in over a week.

At that point, I decided I'd venture into new territory and do some research. Thanks to Entrepreneur magazine for introducing me to WordPress 2.0. Trying it out this morning for the first time, I discovered that it proved to be almost exactly what I needed, much faster, and significantly easier to use — and its free, even if you want to download it and install it on a remote server. Even better for those people with existing blogs, comments and complex information? You can import all your information and not lose a thing!

Create a free website or blog at WordPress.com.